Dolce&Gabbana's newest boutique in Tokyo rises in the luxury shopping hub of Aoyama. The innovative design project establishes an emotional connection between the structure, product, and materials through light effects, contrasts, and special perspectives. Four-hundred spotlights on the ceiling move around, switching on and off, making the product burst with color or remain in the shadow, giving the atmosphere of a sunny day.
The Aoyama boutique houses the Menswear and Womenswear Collections, clothing and accessories distributed on two levels. The ground floor displays the men’s and women’s ready-to-wear collections, accessories and small leather goods. The first floor is home to footwear, men’s formalwear and women’s evening wear. There is also a space with a special design concept that displays the fine jewelry collection which is characterized by a gold carpet and brass ceiling and details.
The outside of the store is in Arabescato marble, which also covers the inside of the store windows and inserts in the display cases for small leather goods. Meanwhile, the majestic panel in front of the entrance with the Dolce&Gabbana sign is in black carnico marble. The floor of the boutique is tiled with black ceramic. The large gold staircase, a homage to the heritage of Dolce&Gabbana, attracts attention like a huge candle at the center of the space yet also transmits a sense of strength and confidence.
Here are three of the gorgeous bags from the special collection dedicated to the opening of the Dolce&Gabbana boutique in Tokyo: