As omnichnnel continues to evolve and competition intensifies, retailers need to present shoppers with personalized encounters, immersive technology and interactive design. By creating memorable, social and emotional experiences that delight, enrich, and intrigue the consumer, retailers of fashion and beauty can influence purchasing decisions, increase loyalty and boost the bottom line. Imran Amed, Editor in Chief of The Business of Fashion, leads a panel discussion featuring Armand Hadida (Founder of L'Eclaireur), Michael O'Keefe (CEO of Aesop) and Kim Bui Kollar (Director of Special Events for Pedder Group). Together they explore how stores of the future will captivate the consumer.
Available on Youtube via The Business of Fashion.